All credit for this post goes to Chris Whitten www.gadsden.info
Although Benjamin Franklin helped create the American rattlesnake symbol, his name isn't generally attached to the rattlesnake flag. The yellow "don't tread on me" standard is usually called a Gadsden flag, for Colonel Christopher Gadsden, or less commonly, a Hopkins flag, for Commodore Esek Hopkins.
These two individuals were mulling about Philadelphia at the same time, making important contributions to American history and the history of the rattlesnake flag.
Christopher Gadsden was an American patriot if ever there was one. He led Sons of Liberty in South Carolina starting in 1765, and was later made a colonel in the Continental Army. In 1775 he was in Philadelphia representing his home state in the Continental Congress. He was also one of three members of the Marine Committee who decided to outfit and man the Alfred and its sister ships.
By 1775, the snake symbol wasn't just being printed in newspapers. It was appearing all over the colonies: on uniform buttons, on paper money, and of course, on banners and flags.
The snake symbol morphed quite a bit during its rapid, widespread adoption. It wasn't cut up into pieces anymore. And it was usually shown as an American timber rattlesnake, not a generic serpent.
We don't know for certain where, when, or by whom the familiar coiled rattlesnake was first used with the warning "Don't Tread on Me."
We do know when it first entered the history books.
In the fall of 1775, the British were occupying Boston and the young Continental Army was holed up in Cambridge, woefully short on arms and ammunition. At the Battle of Bunker Hill, Washington's troops had been so low on gunpowder that they were ordered "not to fire until you see the whites of their eyes."
"In December 1775, "An American Guesser" anonymously wrote to the Pennsylvania Journal:
The rattlesnake also has sharp eyes, and "may therefore be esteemed an emblem of vigilance." Furthermore,
"She never begins an attack, nor, when once engaged, ever surrenders: She is therefore an emblem of magnanimity and true courage. ... she never wounds 'till she has generously given notice, even to her enemy, and cautioned him against the danger of treading on her."
"I confess I was wholly at a loss what to make of the rattles, 'till I went back and counted them and found them just thirteen, exactly the number of the Colonies united in America; and I recollected too that this was the only part of the Snake which increased in numbers. ...
"'Tis curious and amazing to observe how distinct and independent of each other the rattles of this animal are, and yet how firmly they are united together, so as never to be separated but by breaking them to pieces. One of those rattles singly, is incapable of producing sound, but the ringing of thirteen together, is sufficient to alarm the boldest man living."
Benjamin Franklin, portrait by David Martin, 1767. White House Historical Association.
Many scholars now agree that this "American Guesser" was Benjamin Franklin.
Franklin is also known for opposing the use of an eagle — "a bird of bad moral character" — as a national symbol.Everything you ever wanted to know about the Gadsden Flag and where you can purchase Made In The USA Flags here.